Our Story
Who We Are
Profound Financial PLLC was founded on a simple but powerful premise: business owners deserve a financial partner who operates with absolute transparency, speed, and genuine care for their success. We are a licensed direct lender, not a broker — and that distinction matters profoundly.
Based in Phoenix, Arizona, we serve entrepreneurs and business operators across the country who need capital to grow, stabilize, or seize opportunity. When traditional banks move too slowly or apply criteria that don't reflect your business's real health, Profound Financial steps in.
We look at the full picture — your revenue, your trajectory, your potential — not just a credit score. Our decisions are made by real people who take the time to understand what you've built and what you need to take it further.
The name Profound Financial reflects our commitment to depth over surface. Profound decisions. Profound impact. Profound trust. Every client relationship is built on these principles — and maintained through every interaction, from first inquiry to final payment.
Core Values
Every term, every fee, every rate is disclosed clearly before you commit to anything. We believe informed business owners make better decisions — and better partners.
Business opportunity doesn't wait. We've built our processes around rapid review and decision-making — same-day pre-qualification, funding in as little as 24 hours.
We are the lender. Not a broker, not a marketplace, not an aggregator. Your deal is done with us, and you have a direct line to the decision-makers at every stage.
Cookie-cutter financing doesn't fit real businesses. We structure solutions around how your business actually operates — your revenue cycle, your seasonality, your needs.
We only recommend funding when it serves your business. If a solution isn't right for you, we'll tell you directly — and help you find what is.
Phoenix businesses built this city. We're proud to be a resource for the entrepreneurs, operators, and dreamers who keep this economy moving forward.
Leadership
Founder & Principal Advisor · Profound Financial PLLC
Dannett Gardiner founded Profound Financial PLLC with a clear mission: make business capital accessible to entrepreneurs who deserve it, delivered by someone who actually takes the time to understand their situation.
With deep experience in financial services and business lending, Dannett brings a holistic approach to each client engagement. Rather than processing applications, Dannett builds relationships — learning about each business, its challenges, and its potential before recommending any financing solution.
Based in Phoenix, Dannett understands the Southwest entrepreneurial landscape and works with business owners across the country who share the same grit and ambition. When you work with Profound Financial, you work directly with Dannett — not a call center, not an algorithm.
Our Location
11225 N 28th Dr, Suite B214
Phoenix, AZ 85029
dannett@profoundfinancialpllc.com
profoundfinancialpllc.com
Serving businesses nationwide from Phoenix, AZ
Monday – Friday: 8:00 AM – 6:00 PM MST
Weekend consultations available by appointment
Contact Dannett directly and get a same-day response on your funding needs. No pressure, no obligation — just a straightforward conversation about your business and how we can help.